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From clicks to connections, the importance of genuine interactions in customer engagement

Social media makes it easy to get lost in endless clicks, likes, and shares.

While these metrics can seem impressive, they often fail to capture the essence of what truly matters: genuine interactions with customers. If we want to foster lasting relationships and create loyal advocates, we need to shift our focus from clicks to meaningful connections.

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Des clics aux connexions : l'importance des interactions authentiques dans l'engagement client

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