Articles

How to use company culture as a competitive advantage

As the saying goes, “people are your most important asset.” And that’s especially true in any organization focused on elevating the customer experience, and specifically for organizations that rely on their contact centers to engage and support customers. If you think of your company as a brand, then your contact center is the frontline of customer interactions. It’s where customers form their first and often most lasting impressions of your company as a service.