Full-time

Marketing Automation Specialist

Montréal, Canada

Inoria (formerly Quovim C3) is the North American partner of choice actively orchestrating the evolution of contact center operations. Inoria powers millions of customer interactions, passionately supporting organizations as they navigate their digital transformation journey through customized optimization, implementation and integration services. Agile, personable and human-centric, Inoria builds authentic relationships and champions success through inspired guidance, collaboration and innovative solutions.
 
More than contact center expert consulting, Inoria is about enriching the customer experience.

Why we need you:

This role consists of a mix of technical and strategic expertise. The candidate must have a background in digital and marketing automation.
The ideal candidate is curious, able to come up with innovative ideas and eager to participate in the development of Inoria.
 

Principal tasks and responsibilities include:

  • Maintain Marketing Automation integration with CRM
  • Manage marketing automation efforts and processes, proactively researching, documenting and implementing the best practices, strategies, and industry standards
  • Good understanding of engagement best practices (email, social media, website, content marketing)
  • Plan, build and execute cross-channel communications, campaigns and nurture programs
  • Manage set-up and configuration of data-driven campaigns ensuring deliverability
  • Strong lead generation experience
  • Create and manage digital and automated marketing strategies

Qualifications and pre-requisites:

  • 3 years experience in marketing and minimum of 2 years of direct marketing automation experience.
  • Bachelor’s degree in marketing, advertising, communications or equivalent.
  • Knowledge of CRM and marketing automation platforms.
  • 2 years + experience with at least one marketing automation platform and CRM
  • Demonstrated knowledge of digital engagement techniques, tools and measurements.
  • Strong time management skills to deliver on multiple projects and timelines.

Application

Interested?
Apply now.

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